News — Custom

Lucas, our brand ambassador wanted to create a custom holiday gift for his girlfriend Bridgette. He knew that she always wore a 14k yellow gold chain around her neck and he wanted to create a personalized pendant for that chain. He realized that avocado's were a symbolic part of their relationship because she brought that part of the Californian diet to his attention and now he is obsessed. This inspired him to gift her a pendant in the shape of an avocado. He consulted with Westies & Co, and we decided the way to truly make this pendant feel personalized was...

As founders, Fasil and I wanted to create a jewelry design that represented our philosophy and aesthetic. After several discussions, we settled on designing something based on Marsh Chamberlain's design of the "broken image link" icon for Netscape made in the early days of the internet.  The original design is a 14X16 array of pixels so we decided to translate the design on a 1:1 scale where each 1X1 pixel became a 1mmX1mm portion of the pendant. Using this logical framework, we figured out the proportion of all of the elements of the pendant from its depth to the thickness of...

A video posted by Westies & Co (@westiesandco) on Jun 3, 2016 at 11:53am PDT  Custom Buddha design from Westies & Co (@westiesandco).   Custom Jewelry may seem like tricky business, but here at Westie's & Co, we do everything we can to make the process easy and intuitive for you. This article uses images of our past work to break down the process for you.  Design Phase The first step is to nail down the design and the sizing. If we are designing a ring, we will need to take your ring size. For other types of jewelry, we need...

Mark was one of our first customers and his story is at the core of what we stand for at Westies & Co. Mark is a founding partner at McConnell & Borow, Inc. / PropArt and he has been designing props and sets for commercials, window displays, and print ads since 1983. A veteran designer and RISD alumnus, Mark has a keen eye for visuals. When he decided to marry his long time partner, named Marc, he knew that he wanted more than a mass produced wedding band to signify their years of commitment to each other. Westies & Co worked with...

If you've never heard of Yung Costanza, you still might have heard of his social media exploits. Between making fire memes that resonate with the youth and managing VICE's social presence, he saw a few Westies & Co custom rings in the wild and let us know he had to have one. In his own words, he wanted a "signet ring like a Roman emperor." Westies & Co quickly took his measurements and got to work designing YC's ring. He drew up a design that reflected his nickname and accented it by putting some respect on his hometown of Brooklyn....